Frequently Asked Questions

"The art and science of asking questions is the source of all knowledge." - Thomas Berger

General Information Questions

How Do I Get Started?

Before the start of anything, we have an extensive “Client Questionnaire” that we ask you to fill out so that we can learn more about your needs, your clients and your industry. There is absolutely no commitment on your part by completing this questionnaire.

Will I Be Locked Into a Long-term Contract?

Not at all! All of our services agreements are on a month to month plan. There are no hidden fees for cancelling – ever. We are happy to report that we have never had a client terminate their services or switch to another provider since we’ve started.

Is There a Minimum Starting Price or Budget?

While we do have some pre-priced packages, we don’t have any monthly minimums or required buy in packages. Our ability to handle all budgets -big, small and in-between sets us apart. Each client’s campaign is evaluated individually based off their goals, needs and ability. You get back what you put in, so if you can’t afford a comfortable monthly marketing budget, we’ll advise you on your options.

SEO & Search Engine Optimization FAQ's

What Is SEO?

SEO, or Search Engine Optimization is everything done, on-site and off-site, to ensure your website gets found on the Internet and to make sure that the incoming traffic converts to sales & business transactions.

Can I STOP and START SEO Services As I Go?

We strongly advise against starting and stopping Search Engine Optimization. SEO is not a sprint, it is a marathon, and results take time to develop and its through continual efforts that those results keep up. By stopping, you will lose results that someone else, such as your competition, will take advantage of and rise above you, and get in front of your customers.

How Long Does It Take To Rank?

Depending on your customized marketing plan, it can take 2-3 months to start seeing significant rankings. These timelines can vary depending on your type of business, campaign goals and much more. The marketing professional at Infinity Digital will provide you a true timeline for when you can expect results prior to beginning a campaign.

SEM & Pay Per Click FAQ's

What is PPC Pay-Per-Click?

PPC (or Pay-Per-Click) is a model of digital marketing where the advertiser pays a fee every time one of their ads are clicked. PPC is an effective way to bring people to your website and can be very profitable is managed correctly.

What Is Google Ads?

Perhaps the most popular PPC system in the world, Adwords allows businesses to create ads that will show on Google’s search engine results and other related properties. Google Adwords is a PPC platform where users bid on keywords and pay each time a user clicks on their ad.

How Do We Manage Your PPC Campaigns?

Once we have performed thorough Keyword Research to identify your most profitable keywords we will make daily adjustments to your campaign. These changes include (but are not limited to) adding additional keywords, excluding negative keywords that won’t convert, refine landing pages, ad schedule and demographic targeting.

Web Design & Development FAQ's

Why Should I Use a Web Design Company?

When you are considering building a website for your company we know that you are presented with many different options. There are many web design companies, website builders like Wix and the friend of the family that is good with computers. For some people, the last two options may be a choice but only an experienced web designer can create a product that will attract visitors and convert them into customers.

Does My Website Really Need To Be Mobile-Ready?

Yes, yes and yes again! Approximately 60% of traffic on search engines is from mobile devices like phone and tablets. If your website is not mobile friendly, you are turning away many potential customers. The experts at Infinity Digital can create a brand new website that is mobile friendly or convert them into customers.

How Do I Get My Website Evaluated?

Before we begin updating your current site or building a brand new one, Infinity needs to perform a detailed evaluation of your current site. We look at items such as page speed, security, mobile friendliness, search engine visibility and more. get a free evaluation today!

How Long Do Web Design Projects Take?

Every project is different so there is no set timeline. However, we try to get new sites launched somewhere between one and two months. Your account manager will give you a detailed timeline before we begin any work.

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